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Stop Killing Games” Campaign Reaches 1 Million Signatures, But the Real Fight Starts

Prime Highlights

  • The “Stop Killing Games” campaign has reached one million EU signatures, and as a result, the European Commission will have to review it automatically.
  • Organizers caution that numerous signatures are likely to be invalid and that people need to keep showing support until the deadline of July 31.

Key Facts

  • Organized after Ubisoft shut down The Crew, rendering it impossible to play even for subscribers.
  • Calls for legal mandate for offline or private server support in case of game closures.
  • Supported by prominent YouTubers such as PewDiePie and Jacksepticeye, which contributed towards it hitting the EU milestone.

Key Background

The “Stop Killing Games” campaign started in April 2024 when Ubisoft closed the servers for The Crew, a racing game that would no longer be playable even though customers had paid for the same. This move angered players and prompted YouTuber Ross Scott, whose channel specializes in preservation, to start a campaign calling for consumer protection of digital games. The campaign contends that publishers are required by law to offer offline modes or support private servers after deciding to end a game’s official services.

The movement quickly picked up momentum, becoming a full-scale European Citizens’ Initiative. It also started stand-alone petitions in the UK and other nations to put pressure on legislators. The movement’s aim is to create legislation so that publishers cannot take away access to games that players have bought. Unlike physical media, the majority of digital games are based on a license model, where technically the player does not “own” the game and can be taken away at any moment.

Early on, the campaign had picked up hundreds of thousands of signatures but slowed down halfway through its schedule. The wave grew bigger once more in June and July 2025 as it received support from well-known content makers such as PewDiePie, Jacksepticeye, and Asmongold. Their support brought fresh light and pressure, allowing the EU petition to pass the million signature mark.

Nonetheless, the organizers emphasize that this is not over yet. They warn that as many as 40% of the signatures may be discovered to be invalid because of duplicate signings or lack of complete information. The European Commission will regard the petition as valid only if one million validated signatures are delivered by 31 July.

If confirmed, the petition will result in official review, a public European Parliament hearing, and potentially new legislation on digital rights. The campaign represents a wider call for accountability in digital ownership and preservation. Supporters hope it could be a global precedent in consumer protection and game preservation, preventing players from being left helpless when digital titles are permanently removed from sale.

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