Dream Room Inspiration by Myntra & Google Cloud Launched

Prime Highlights :

Myntra partners with Google Cloud to launch ‘Dream Room Inspirations’—an AI-powered home shopping experience for immersive experiences.

The action further bolsters Myntra’s dominance in the nascent premium home decor segment.

Key Facts :

‘Dream Room Inspirations’ utilizes generative AI to allow customers to visualize and shop complete themed room sets.

Myntra’s Home category today offers 500,000+ styles across over 1,700 brands, growing 60% year-on-year.

Key Background :

Myntra, India’s leading fashion and lifestyle e-commerce portal, has introduced its latest innovation in home shopping—’Dream Room Inspirations‘. Developed in partnership with Google Cloud, this AI-powered feature enables users to explore and shop home decor themes and visualize entire room settings with rich design concepts. The platform utilizes generative AI to combine themed images, resulting in a more tailored and immersive buying experience.

This action is when Myntra’s Home category is expanding at a rapid pace, with a 60% year-on-year increase. As consumers increasingly turn to the internet for premium and stylish home furnishing solutions, Myntra is placing its merchandise in pole position to take advantage of this trend. Collections curated especially by the platform, aside from decor and furniture, include kitchenware and other home staples—all presented under ready-to-shop thematic ideals.

The Home category presently boasts more than 500,000 styles from more than 1,700 well-known and new brands like D’Decor, Home Centre, Spaces, Trident, Milton, Borosil, and Chumbak. Myntra also adds around 40,000 new styles every month, maintaining the newness and trend appeal in its collection. The application of AI in product exploration and shopping significantly simplifies the user experience from inspiration through checkout.

Sharon Pais, Chief Business Officer at Myntra, reaffirmed the company’s ongoing commitment to innovation and customer-centric technology. According to her, the AI feature is designed to improve product discovery, decision-making, and empower customers to see their perfect spaces. With more than 70 million monthly active users, the scope of Myntra together with technological backup positions the firm as a leader in the online home lifestyle category.